Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective
نویسندگان
چکیده
منابع مشابه
Brand placement and consumer choice: an in-store experiment.
An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.
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ژورنال
عنوان ژورنال: ASEAN Marketing Journal
سال: 2014
ISSN: 2356-2242,2085-5044
DOI: 10.21002/amj.v5i2.3056